The Milliners Planner and Social Milliner Bundle – Special Offer

‘Ask yourself if what you’re doing today is getting you closer to where you want to be tomorrow?’

Do you find yourself working hard but not moving forward?

Are you ready to take your millinery business further? Do you want to change your hobby in to your work? Are you passionate about millinery but are unsure how to transfer this into sales? Then look no further…

Two well established milliners, Beverley Edmondson & Katie Vale, have teamed up to offer you the best package to help you achieve your milliner business goals.

Beverley has created The Milliner’s Planner, a diary to help & assist us in our day to day millinery business…..
Setting goals is the only way you can effectively monitor your progress, this planner is all about setting your goals, whether it is yearly monthly or daily, or for marketing or production this planner allows you to do it your way! Keeping on top of goals and be able to look back and celebrate your wins as well as keep on top pf the day to day.
Planning the big events in your calendar year and organising your marketing and production for them way ahead of time, so you can be proactive rather than reactive in your business!

Keeping track of sales, expenses, production and nailing your pricing, making sure that you are working and earning what you deserve to earn, making your passion profitable.

What is the planner?
Firstly, it’s undated so that you don’t waste pages if you only work certain days a week or when you are on holiday! If you use the planner everyday 7 days a week it will last you 6 months, if you work on your business 3 days a week it will last you over a year! And if you’ve only found this half way through the year, you haven’t wasted half a diary!
It will be A5 with a hardback cover, 284 full colour pages and under 2.5cm thick so perfect to pop in a bag and keep with you on your travels, or keep in your workspace!
Designed with you in mind with stunning millinery illustrations from Elizabeth Wheatley and Inspirational quotes throughout to keep you motivated, it’s not only practical but also super stylish!

What’s inside the milliners planner?
-Vision board
-Mission and vison statement to keep you focused on your end goal
-Business goals planner, 1 3 and 5 year goal setting
-Monetary Targets planner
-Year long marketing planner
-Monthly planning pages
-Monthly review pages
-Over 180 daily planning pages days, with room for notes, tasks, appointments and social media ideas!
-Sketching pages for designing on the go!
-Notes section for all those things that don’t fit elsewhere!
-Overhead calculator
-Pricing calculator
-Budget planner

Alongside your purchase, there will also be video trainings and planning sessions in the facebook group of how to use your planner to get the most out of it, how to set goals and use all the pages. These sessions will begin in January. – You’re not just buying a planner, you are becoming part of a community!

Pre-Order Bonuses
Join our pre-order to receive our planner bundle which also includes:
Wall Planner with key millinery dates. Worth £9.99 and a feather pen. Worth £8.50



Katie has created the #TheSocialMilliner to guide you through your social media journey as a small business; creating specific strategies ensuring your brand is represented correctly & your key clients are being targeted.

So what is #TheSocialMilliner?
#TheSocialMilliner itself is a monthly newsletter setting tasks for people to do & teaching them how to use social media to increase their online presence. But the unique part is that there are social media prompts for every single day of the year… so if anyone ever gets stuck on what to post & when, this newsletter is for you.

#TheSocialMilliner newsletter will give advice on how to ensure your brand is represented as you want, how to market yourself online & to present a cohesive strategy to build up your brand awareness, broken down into manageable small tasks each month, so as not to over whelm you. It’s a slow process building your business up on social media so I plan to guide you through it step by step.

Each monthly newsletter will also contain specific challenges & tips, in order to learn more about social media & to ensure you are posting the right things at the right time.
Plus I’ll be offering more in-depth training via Webinar’s too, which you would be able to access at a discounted rate throughout the year. And finally there is also a closed group on facebook too, to allow us to catch up as a community!

What is included in #TheSocialMilliner?
 monthly social media challenges providing you with the ability to create content
 an up to date calendar of millinery events throughout the world
 tips to keep your social media strategized & targeted
 advice on marketing your business correctly through social media
 access to a closed facebook group
 access to Webinar’s with further information & content

For the first time both The Milliner’s Planner & #TheSocialMilliner can be purchased together! They work brilliantly together complimenting each other & creating a cohesive strategy for you to follow, expanding your business in an easy & manageable way.

The Milliner’s Planner costs £35 & #TheSocialMilliner currently costs £25 (intro offer, usually £30) but you can purchase both together for just £55 + postage for the planner.

To pre-order your Milliner’s Planner & to sign up to #TheSocialMilliner click the button below!

Bundle & postage
UK Delivery £58.99 GBP
Worldwide Delivery £65.00 GBP

Buy Now


*The first monthly newsletter from #TheSocialMilliner will be on the 20th Dec
*Both the planner & newsletter are also suitable for any creative or craft business!
*Delivery of the planner will be early January

Autumn Winter 2018 Collection Release

We are thrilled to present our 2018 Autumn and Winter collection!

Introducing fun and quirky millinery to see us through the winter months.

We have spent the last 8 weeks designing and making this new collection. This years autumn collection at Beverley Edmonson Millinery features dense straws and silk trimmings.  There are also alot of velvety peachbloom fur felt for a really warm and luxurious finish.

Continue reading “Autumn Winter 2018 Collection Release”

Royal Ascot 2018

We love Royal Ascot and the fun that it brings! After the excitement of the Royal Wedding hats were very much in people’s mind earlier in the season this year and we knew we would be on for a fun filled Ascot season. Ascot time as most milliners call it is what we live and breathe for in the UK, it’s the same as Christmas for most other product-based businesses. My life certainly revolves around Ascot and the summer season within the Beverley Edmonson workroom and shop.

Continue reading “Royal Ascot 2018”

Stolen Hat Saga

In early May we had a hat stolen from the shop. It was quite large and covered in rose gold sequins from our signature collection, priced at £315. It wasn’t one that could had hidden behind something else very easily or lost within our shop.

We worked out a time frame that it must have disappeared after searching high and low after which we decided to report it to the police. Unfortunately our CCTV hadn’t picked up anything clear enough. We reported it to the police just for the thought that it is a one off and a very stand out piece so if it was worn at Ascot it may well be seen and spotted on TV, so if we had a crime number it would help us further down the line. Essentially the police just recorded it as an open and shut case with a crime number as there was nothing else they could peruse at the time.

Roll on the Saturday evening the week before Royal Ascot, I was looking on eBay as I occasionally do to see what is circulating and there it was, the stolen hat!

Photographed as a selfie only being worn by who we can presume was the criminal who stole it from us! She looked familiar and recall her visiting the shop before. The pieces was tagged with Beverley Edmonson Millinery with a price of £234 stating it was brand new with tags and that it’s original price was £989 (I wish… I’ve never received that much money for any hat.  Should I be flattered that this criminal thinks my hats are worth that much or more pissed off that she thinks it’s okay to steal something of that value form a small independent shop?) I actually can’t believe the brazeness of it to post a stolen item with a selfie attached on Ebay and use the name of the person you stole it from in the listing.


I contacted the police being thankful that we chose to report it and receive a crime number and left it in their hands. I’ll be honest the police did say don’t hold your breath eBay are slow at acting on these things and the by time they got anywhere with Ebay it may have been sold.

The Thursday of Royal Ascot week, my partner and I attended Royal Ascot. We arrived earlier than our friends and we went for a wonder around the racecourse and returned to the main entrance as that’s where you get to see all the fashion and the hats. So we went back to the entrance and found a little bench in the crowds where we could people watch.

About 10 minutes later that stolen hat walks past me! On the person who took their selfie and posted it for sale on eBay!

In shock that she could be so brazen I asked Rob to follow her whilst I got security. It took a while to get security to find the right people but when I did luckily they believed me.  I had the original photograph of the hat, the eBay listing and the crime reference number on my phone- and was wearing a name badge that clearly is the same as my brand, and the hat was clearly an unusual statement piece.

They had the problem that police couldn’t do anything on the Royal Ascot property and Ascot security had to get clearance from the bosses as to how they could approach this woman and deal with the situation.  As they said it was an unusual situation to deal with, after Rob following this woman for about 20 minutes and apparently she was taking hundreds of selfies and being really brazen and not at all coy by the fact she was wearing stolen property. Eventually myself and 4 security caught up with them and security went over to her and a few minutes later returned with my hat that still had the price label still attached! We remove all price labels when they sell as they are non returnable. She didn’t at this point give a story but the label being attached was enough for security to guide the women to reception where she could be interviewed by police.

Apparently this ladies story was that she bought it first of Philip the Hatter in Luton of which I questioned as the only Philip the hatter in Luton is Philip Walter Wright then following this it changed to Philip the hatter in London.

The police deduced that her story didn’t add up but that they couldn’t prove that she had stolen it from my shop as there was not direct proof at that time.  They were happy to give me my hat back and would pass the case back to Surrey police where I first reported it. They would be in touch should anything further arise.  The lady was removed from the racecourse.

Whilst this was happening, inside I was like maybe she did buy it and I just forgot or missed the sale? Oh my god I’ve completely ruined someone’s day on a mistake!! This is how to loose a customer in a moment and get bad publicity. I guess being conscientious although I knew it had been stolen at this point all my doubts came in one full throw! Luckily her story didn’t make sense to the police and was not able to provide proof of purchase.

We continued with our day and I let the shop know the hat had been retrieved.  Later in the day I got a message from the shop that Surrey police had phoned and the women was in custody and other items were being seized.

The next day I was scrolling through Instagram and there is a photograph that a racing magazine took the day before and posted and guess who is in the photo? The lady wearing my stolen hat again posing for the cameras!

I got in touch with the magazine and they were able to provide me with more images, along with the following words: ‘It was a very peculiar few minutes with this lady as I was actually photographing someone else who I though she was with, I then photographed the two Ladies with her and she jumped in! There were several photographers around that small area and she was jumping around getting her picture taken, it was like a bunfight for the camera so much so that my colleague and I walked away
and said to each other how awful the lady was.’ all very peculiar!

The irony of it all is that not once did I go out of my way to find this hat but thrice it appears in front of me, the chances of that are so slim, if she hadn’t have used my name on the eBay listing or hadn’t happened to walk past us at that moment, or posed for photographs she would have got away with it.

Update November 2018

So we didn’t hear much from Surrey Police for months until October when they got in contact and took a written statement from us and said they had finally managed to get the statements from Thames Valley Police from the day in question. In time they then invited the lady caught with the hat to a voluntary interview, which she attended and admitted the theft of the hat. She is now in an 8 week rehabilitation programme with conditions she has to adhere to which myself and the police came up with together.

Royal Wedding Fever

In the last couple of weeks have been a wave of excitement in the lead up to Prince Harry and Meghan Markle’s royal wedding. We love a wedding at Beverley Edmondson Millinery, we love the celebration of the royals and that feeling that it brings when the whole country comes together to celebrate. Most of all the wedding provides the very best opportunity for people to watch royalty and celebrities all dressed to their best and all wearing hats!

Continue reading “Royal Wedding Fever”

Introducing Our Signature Collection for Spring/Summer 2018

We are thrilled to introduce to you our spring summer 2018 signature collection,

It is our pleasure to bring the new collection to you, to inspire you for the forthcoming racing and wedding season, all pieces are currently available to purchase, or we will design with you and your own take on this collection to create your own headpiece.

Continue reading “Introducing Our Signature Collection for Spring/Summer 2018”

Beverley Edmondson Millinery, Illustrated: Stories From Our Hat Shop

At Beverley Edmondson Millinery we love supporting students at University of the Creative Arts. Several of our past and present team members have been students there, so when student Elizabeth Wheatley approached us and asked if she could do a study of the shop as a project for her illustration degree, we welcomed her in.

Continue reading “Beverley Edmondson Millinery, Illustrated: Stories From Our Hat Shop”