The Royal Ascot Style Guide

First, we are all here in the background doing a happy dance as we share this amazing news with you!

We are thrilled to announce that Beverley Edmondson Millinery is featured in this year’s 2019 Royal Ascot style guide! For any milliner this is one of the highest accolades to achieve. 
Royal Ascot and the style guide is known for the epitome of British event style.  It sets the tone and event fashions for the forthcoming seasons. To be included in this guide is simply a milliner dream!  It is something that we have been working on to achieve behind the scenes for a little while now!

Hat: Beverley Edmondson Millinery £200
Dress: Alessandra Rich £2,545
Shoes: Jimmy Choo £695
Earrings: Enchanted Palace 18ct white gold earrings with rock crystal, round white diamonds and pearl tassels Garrard PO
Stylist: Pru White
Hair and Make up: Marco Antonio
Photography: Luis Monteiro

So, what is the Style guide?

The Style Guide is an annual campaign by Royal Ascot.  It sets the standard for dress at the most famous and stylish racing event in the British calendar Royal Ascot.  With 4 different enclosures all requiring different dress codes, the style guide is there to provide inspiration for race goers and to set out the code. See the full style guide here.

We find that people get very worried about complying with the dress code but there is nothing to worry about. Essentially it is just dressing well and properly as you should in the company of royals, a proper hat in the royal enclosure, dresses too the knee, no midriffs showing, no strappy our off the shoulder dresses. Mostly the style code is common sense for the type of occasion and nothing to fear! Be stylish, stick to traditional dress rules and be modest and you will not come across any issues!

If you are ever in any doubt about dress codes for events, then do pick up a copy of Wardrobe Wisdom by Alicia Healy

The Process

In December we packaged up a selection of hats to go to the Stole guide shoot. Of course it is up to the stylist what is included, they just pull clothes, millinery and shoes from various sources.  What they use on the day and what they don’t, is down to the stylist. We found out a few weeks before the release of the style guide that one of our pieces had made the final cut of the style guide. We had no idea which piece and had not seen any of the imagery until the day the style guide was released.

The guide is full of wonderful British designers and is a real celebration of style, to inspire ideas for you to take on for your own style. We were thrilled to find out that our knotted bow pillbox had made the cut with this amazing image! And we are so excited to be part of such of style guide of such a worldwide renowned event setting fashion trends for the year ahead.

Placing your order

If you love our pillbox and want to rock true Ascot style this Royal Ascot week, why not order your own? You can find it here.

Do not forget that Royal Ascot and summer events come around before you know it. If you want a piece of Royal Ascot Style, now is the time to start looking for outfits and to book your consultations now *. We are busy in the run up to Royal Ascot. We strongly advise coming in early to avoid disappointment.  Stock starts flying off the shelves faster than we can make it and our bespoke lead-time is a minimum of 6 weeks (and can you believe we are already only 12 weeks out!)

Thank you so much to
Royal Ascot (
Cunard who sponsor the style guide (
Goodley Bullen PR ( for their hard work with Royal Ascot and Beverley Edmondson Millinery


*Please not that Saturday consultations are currently booked up 2 weeks in advance