Royal Ascot Style Guide 2021

We are so thrilled to have had our designs featured in the 2021 Royal Ascot Style Guide 2021 in association with Longines.

After a difficult and fairly uncreative year we we thrilled to find out that not one but two of our designs feature in this years guide. Making it a hattrick of having our pieces featured for the past 3 years.

2021 marks the 10 year anniversary of the Royal Ascot Style guide, in this time it  has become the go to style guide for not only Royal Ascot but also  the social season and sets future trends in millinery and formal wear.

Being part of the style guide is such an honour, to have our work alongside some of the designers we most admire with the chance to be setting trends with our designs with a worldwide reach.

This years style guide has had a huge focus on sustainability, many dress designers chosen from vintage and second hand shops, and with all our pieces created from materials we already had in stock.

‘Garments sourced from charity shops, nearly new boutiques, vintage emporiums and resale websites can be found throughout the Style Guide alongside British and sustainable fashion labels. Innovative millinery remains the crowning accessory for the Royal Meeting and for gentlemen, classic tailoring, light summer suits and ties in pastel shades come to the forefront of formal wear.’ – Royal Ascot


Whilst Royal Ascot itself this year will be hugely capped in capacity (thanks Covid) we can’t wait to see people dressed up and the fashion spectacle that we expect from Royal Ascot…….but perhaps this year with added face masks!

View the full style guide here: