Celebrating a Decade on the High Street

Friday 3rd April 2020 represents a decade since our doors opened in Farnham.

On the 3rd April 2010 a 23 year old me took the step to open the doors to Beverley Edmondson Millinery at the time I didn’t realise how brave or life changing that decision was.

The business had already been running for 2 years from market stalls and appointments in my dads spare bedroom, but the time came to take the leap….and I haven’t looked back since.

Our first store, next door to our current location

Our current store

Since then I’ve worked with the most amazing teams, learnt how to run a business, built the best relationships with our suppliers, made friendships through the business that will last a lifetime,  moved into a much larger premises next door to where we started and that is all down to every single one of you; my clients, believing in what we do and trusting us to design and create millinery for the biggest occasions in your lives. I cant thank you enough for allowing me to build this business and fulfill so many dreams that I never though possible. I’ve worked harder than I ever thought I would , made too many mistakes to count and sacrificed many things along the way but it has all been worth it.

As we stand today the UK is in lock down because of the Corona virus pandemic and the shop has been forced to close. Looking back at the business right now is emotional, i’m proud of all of our achievements, but looking forward it looks like the biggest mountain is still to climb………

Our current team of Ali, Kate and Jayne are the most amazing team and have always had my back, Ali has been with us for 9 years and is a wizz in the workroom , Kate brings sunshine and positivity to everyday, Jayne brings order and calm. Managing a team at times been the most stressful part of running the business for me, its certainly not a natural skill that I possess. In these current times of uncertainty these girls have shown me nothing but understanding and support, I couldn’t do what we do without them.

Because of them and to celebrate 10 years on the high street, we are hosting 2 online events and a special giveaway, how I would love to be inviting you to a fantastic celebratory party, but with the shop shut, our 10 year anniversary will have to be a much more sombre affair.

  • From Wednesday 1st April – Sunday 5th April we will have 50% off everything* in our online store!  (*excluding millinery workshops).

Enter the code LOCKDOWN50 in the coupon code box at checkout for you 50% off discount!

Sadly in business cash is king and any cash flow right now will really help us out, we are shut as a physical shop but bills and wages still need paying hence the huge saving we are currently offering, we never discount current millinery ranges at also do make the most of it whilst you can.

I realise that the need for hats whilst in lock down is somewhat diminished, and some of you like myself will be facing times of financial uncertainty, but if you are able to and have a wedding or event later in the year or next year, your support now would really help us out to ensure that we will be here next year too.

If you don’t need a hat, we also have 50% off, clutch bags, hair accessories, scarves, umbrellas, corsages, ties, lots if things perfect to send as gifts to loved ones during this time. I’m now quite thankful that we spent the whole of January laboriously adding every single product to the website!

N.B. Any orders during this offer will be sent out on Monday 6th April (or as soon as we are able to subject to government restrictions). Due to current restrictions post may take a little longer to arrive with you than normal.

  • Giveaway – A gift box worth over £100

Nominate someone who is working on the front line as a key worker right now to win a special gift box from us delivered straight to their door worth over £100. To nominate someone please  wither comment on the posts on our social media pages or email your nomination to: info@beverleyedmondson.co.uk.

The winner will be announced on Thursday 2nd April.

  • Thursday 2nd April  – 8pm Virtual 10 Years Mad Hatters  Birthday Party

Join us at 8pm on Thursday for short mad hatters tea party online! Celebrate 10 years on the high street with us for general chatter and if for nothing else an excellent opportunity to wear a hat!

BYOB and wear a hat!

We will also be doing a giveaway for one attendee or their friend / family.

To join us we will be on zoom at 8pm – just follow this link…….


or if you are already on zoom, just use this meeting ID

Meeting ID: 919 074 7411

If you haven’t used zoom before:

If you are using the link on a computer then it should work straight away, if you are using a mobile device remember you must have installed the Zoom app first

You need to enter your name and then press ‘ok’.

You will then have the option to join with or without Video. Please press ‘join with video’ so I can see you (and your hats!  If you do not wish to be seen you can join without video. You will see me on the screen when you do this.

You then need to click on the ‘Join Audio’ button in the  bottom left corner of the screen. It will have a pop up that says ‘Call via Device Audio’. Press this so you will be able to hear me.


We look forward to seeing you on Thursday to start our birthday celebrations off with a bang!

Thank you for your continued support.

Beverley x